Articles, case studies, and tips
from top copywriters.

7 "Must-Haves" in Order Pulling Sales Copy
An incredibly powerful and simple-to-follow
"crash course" for writing sales letters that
generate a stampede of new business.
Read this first!

Copywriting Case Study: Why This 3801%
ROI Sales Letter Worked
An in-depth look at a successful sales
letter that returned 30 times it's cost to
produce and mail.

Copywriting Case Study: How to Use a
Sales Letter to Get Anything You Want!
Another step-by-step analysis of a winning
sales letter, PLUS key insights on what
makes one sales letter outsell another.

5 Fast and Easy Ways to Make Sure Your
Copy Gets Read
Great tips that few people actually talk about,
but that have a lot of impact.  Quick read,
easy to follow.

Using Stories to Sell
There's a big difference between what most
sales letter writers believe will engage their
prospects... and what actually does.  This
technique grabs your prospect by the collar
and doesn't let them go.

What Can the Bible Tell You About
Copy Writing?  A Lot...
That headline got my attention too.  This puts
an interesting angle on some of the most
important components of order-pulling sales
copy.