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Doubling Your Postcard's ROI

by David Frey

STEP 1

I would list all the businesses in my area that also marketed to senior adults.

STEP 2

I would select a few businesses that offered products or services, which were complimentary to mine, but not competitive - - and who I thought had high standards and a good reputation.

STEP 3

I approached each business and simply asked them if they'd like to join me in generating leads using my "cooperative postcard marketing program."

I then whipped out my "Co-op Postcard" and showed them what our postcard would look like.

The business owner would usually look at the postcard and immediately say, "Sure, let's do it."

Want to See What a Co-op Postcard Looks Like?

Here's a good example of a "double duty" co-op postcard.

Postcard Front --> http://url123.com/49rn3

and here's the address side...

Postcard Back --> http://url123.com/4942r

(copy and paste the URLs into your browser)

Notice that each side carries a different and unique advertisement and offer from two different companies.

(Actually, I think Drugstore.com owns VisionDirect.com)

The best part about it is that both companies split the cost of the campaign.

So instead of paying (45 cents) per postcard (8-9 cents for a 6x9 postcard, plus $37 for mailing) you would only have to pay 23 cents per postcard.

Assuming that you can maintain near the same response rate with only one side of the postcard, you've doubled the return on your marketing investment.

Here's How You Can Apply This Tactic In Different Ways

You can use this same co-op strategy to do door hangers as well. I always advise pool construction business owners to use only one side of their door hanger and get a carpet cleaner to use the other side.

Neither company is competitive to each other.

You can also turn this strategy into a REFERRAL SYSTEM by simply sending the postcards to each others respective customer base.

Your promotion gets seen by your customers AND it gets seen by your referral partners customers!

Very nice.

That's low cost, high impact, smart marketing!

This Is Only a Fraction of What You'll Learn...

...in my new "Killer Postcards" marketing course that will be released shortly.

In the next month I'll be releasing the most comprehensive and in depth postcard marketing course ever developed (I should know, I have all the postcard marketing courses on the market).

I've been working on this home-study course for over 6 months so you won't be disappointed.

Keep an eye out for it. Get a small taste of what's to come at http://www.killerpostcards.com

About the Author:

David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter." To get your free lifetime subscription visit http://www.MarketingBestPractices.com