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A Simple But Deadly Effective Referral Strategy that Has Created a
$40 Million Business
by David Frey
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Would you like to know how a car wash
chain with only 12 locations has cleaned over 33,373,975 cars and
has an annual revenue of over $40 Million (that is not a misprint)
using little to no paid advertising? Well, sit forward because I'm
about to tell you.
The company name is "Car Spa" and
here's how I discovered their brutally effective referral strategy.
I often go to Taco Bell to have lunch and read a book.
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I noticed a little flyer next to
their cash register. (click the link below to see the flyer)
A few days later I stopped in with my
family to get a frozen yogurt and right next to the cash register
was the same flyer.
The next day, I took my family to our
favorite buffet restaurant and low and behold, there was a stack of
Car Spa flyers.
I then started asking the people at
these locations what the deal was with the Car Spa flyer that they
had next to their cash register and they all said that some old guy
comes around every week and replenishes their stack.
I asked them, "Do you have some type
of reciprocal arrangement with Car Spa?" They all said, "No...they
asked if they could put their flyers there as a gift to our guests
and we said sure."
Here's a copy of the referral flyer
that Car Spa uses to drive traffic.
http://www.marketingbestpractices.com/temp/car_spa.pdf
Pretty simple. Notice the 48 hour
guarantee.
They're All Over the Place!
Before you knew it, I started
noticing their little discount flyers ALL OVER THE PLACE.
The copy center I use had a stack of
Car Spa flyers.
The barber I use had a stack of Car
Spa flyers.
The oil and lube place I use had a
stack of Car Spa flyers.
The local handicraft shop my wife
goes to had a stack of Car Spa flyers.
My son's dentist had a stack of Car
Spa flyers in his office.
My local chiropractor friend had a
stack of Car Spa flyers in his office.
An apartment complex office I visited
had a stack of Car Spa flyers.
Everywhere I went, I saw a stack of
Car Spa flyers. It was amazing. The have these little "referral lead
generation magnets" all over the place.
So I Finally Visited Car Spa
And it wasn't any surprise that they
were so busy that it took about 15 minutes of waiting just to get my
car into their car wash.
I then went inside their office to
wait for my car and noticed that they did NOT have one flyer from
another business inside their office.
They were able to get all those other
businesses in the area to send them referrals without having to do
one reciprocal referral arrangement. And they did it simply by
asking the business owners. That's all.
Car Spa probably gets 100 times the
amount of referrals of any other business in the area as a direct
result of this simple referral tactic.
If you have a brick and mortar
business, what's stopping you from doing the same thing? All it
takes is a couple of hours a day and a handful or referral flyers to
pass out.
Would You Like to Learn Other Secret Referral Strategies Like the
Car Spa Referral System?
This is just one of over 105 referral
strategies that I explain in detail in my best selling Instant
Referral Systems program
http://www.InstantReferralSystems.com
If you want to triple the amount of
referrals you're currently receiving and you...
...hate imposing on your good
customers who have become your personal friends.
...feel like a multi-level marketer
begging friends and family members for the names and contact
information of their close friends.
...get tired of trying to memorize
silly referral scripts to manipulate your friends.
...dislike the embarrassment and
shame you feel when being rejected.
...get sweaty palms and a sick
feeling just getting up the nerve to ask for a referral...
...then you probably
should take a few moments to visit
http://InstantReferralSystems.com to
see what it's all about.
About the Author:
David Frey is the author of the best-selling manual, "The Small
Business Marketing Bible" and the Senior Editor of the "Small
Business Marketing Best Practices Newsletter." To get your free
lifetime subscription visit
http://www.MarketingBestPractices.com
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